Latest Episodes
11
11: Working with Agencies
As every business or brand evolves, you outgrow your internal teams and need to work with a PR agency. This week, Maha helps you...
10
10: How to grow your audience
Every business and brand needs an audience to tell their story, to create value and to grow their brand—whether a product or a service....
9
9: How to master media relations
This week, Maha talks about why developing good media relationships is so important for good Public Relations, and how to get started with some...
8
8: Working with influencers
This week, Maha talks about influencers—how to identify the right ones to work with your brand to onboarding and establishing a win-win relationship with...
7
7: Understanding PR vs Advertising
This week, Maha explains the key differences between Public Relations and Advertising, and how the two functions can complement each other for your brand.
6
6: The art of storytelling
As a brand, how you convey your brand message matters. This week, Maha shares how storytelling leads to communication that is both effective and...